imaginePDF Toolkit

One-to-one marketing campaigns are becoming a long-awaited reality for consumers, manufactures and service oriented providers. Yet, many companies find themselves wrestling with the issue of how to become part of the revolution. Combining complex databases, flexible document designs and commercial print production was cumbersome and expensive. In recent years, the internet revolution has generated information-rich customer databases, and imaginePDF offers an intuitive PDF platform enabling one-to-one marketing campaign options never before available at such a reasonable cost.

Rather than offering a static offering in a mass mailer, companies can now provide fully customized offerings for each individual customer based entirely on their personal information. Companies can now generate personalized campaigns that offer relevant and meaningful options to each customer right when they need them.

Behind imaginePDF are several core components using variable data printing (VDP) technologies. These include imaginePDF’s own library of tools called iBuilder, iOrder, iForm and iDatabase. These tools together make up the imaginePDF solution suite which is a purely web-based toolset enabling the creation of custom one-to-one marketing materials such as direct mailers.

imaginePDF Tookit

• iBuilder: a web-based editor for creating or editing custom PDF templates. Elements and their associated attributes can be set and locked or enabled for end-user editing.
• iOrder: End-users can log onto a branded site, select a product and enter their personalized information which is used to generate a customized, print-ready PDF proof (business cards are a good sample use for this tool).
• iForm: User input is received via a web form and a PDF is generated based on a document template and form input using various pre-configured text and graphics depending on user responses to the web form questions (an automobile brochure and beauty salon offering are two good sample uses for this tool).
• iDatabase: A multi-record variable-data print job can easily be created by uploading an electronic customer database file or downloading a customer mailing list from AccuData.

Use the imaginePDF toolkit to build great campaigns for:

• Brochures
• Business cards
• Post cards
• Letterhead/envelops
• Posters
• Coupons/Offers
• Direct Mail Marketing

One-to-one Direct Mail marketing

• As postal rates go up, direct-mail must become more effective.
• Legislative changes have imposed laws on cold-calling and web-marketing. Direct mail marketing has stood as a constant direction in many industries for decades with no legislative changes imposed on variable-data print (VDP) marketing.
• Response rate for consumer direct mail marketing
• Static = 1.1%
• Dynamic Name = 1.3%
• Dynamic Name, Text & Images = 7%
• Dynamic Name, Text, Images & Coupon Offer = 22%

The Challenges

• Enable companies to make one-to-one marketing a reality
• Help commercial printers increase revenue, grow their business and greatly streamline job preparation and approval times.
• Capitalize on emerging markets such as variable-data printing (VDP) web-to-print, and online job workflow.

Key Benefits for Print Ordering Customers

• Intuitive, easy to use on-line tool for creation of PDF based templates.
• Advance administration functionality to control branding with all templates by easily controlling which elements and attributes are editable by end-users.
• Greatly streamlines the workflow process for document ordering and reordering.
• Print customers set and proof their own jobs, ensuring accuracy and order time.
• PDF templates are created from scratch or can also be based off an existing PDF document. No other web-based PDF editor exists with such robust capabilities (there are nearly 100 editable functions such as positioning, alignment, rotation, font styles, etc.)
• Leverage existing print projects and turn them into managed print programs.

Key Benefits for Commercial Printers

• Enables printers to offer their customers the option of creating fully customized one-to-one marketing materials for each of their individual customers based entirely on their personal information and preferences.
• Print customers set and proof their own jobs, ensuring accuracy and order time. Printers receive approved, print-ready files with all components present and accurate.
• Significantly streamline the prepress setup and associated workflow from start to finish.
• Supports PPML to optimize digital print presses and creates detailed job ticket information embedded in the PPML.
• Decreases costly errors while improving service, turnaround time, and quality.